The Pepsi Refresh Project Research Paper Example | Topics and Well Written Essays - 2000 words

The Pepsi Refresh Project - Research Paper Example Social media marketing entails using these social media platforms for direct marketing. Corporate blogs have become an important medium for enhancing communication with the internal and external customers (Cox, Martinez & Quinlan, 2008). Viral transfer of messages through corporate blogs reduces advertising costs while disseminating new about products and services (Scammel, 2006). The social media, being interactive in nature, has enabled customer involvement in content creation and value generation, which helps businesses to understand and serve their customers better (Abrahams, 2012). This enhances customer engagement thereby enabling the organization to build long-term customer relationship. Engaging the customer has become important in the turbulent business environment today. Apple or its iPod and iPad, CNN and Starbucks have been extensively using social media marketing for building brand awareness and brand community (Palmer & Koenig-Lewis, 2009). The number of active FaceBook users reached 500 million by 2010 with over 70% users being outside the US. More than 10 million Tweets or messages had been sent by March 2010 since its launch in 2006 (Baird & Parasnis, 2011). These have now reached a state that consumers and their virtual networks drive the conversation, which poses challenges for businesses. Companies are increasingly becoming engaged in social media marketing because they believe they will be â€Å"out of touch† if they do not do so. However, consumers have their own reasons for being engaged in social media platforms. They expect tangible benefits such as discount coupons for sharing their opinions. Thus, while social media marketing has a wider reach and great potential to engage and build customer relationship, it also poses challenges. It is also not known to what extent businesses are ready for using this platform as this is a shift from the traditional marketing media such as advertising through television and magazines. Moreover, the users might be increasing but many use social media merely to connect with family and friends. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. Social media marketing has several advantages such as that it allows business to gather information about their clients, create communities and encourage participation (Champoux, Durgee & McGlynn, 2012). Entrepreneurs that have been able to incorporate the social media into their business model have been able to increase brand awareness (27%), boost sales (15%) and improve customer service (11%) (Tuttle, 2010). They use the social media marketing to achieve a high level of search engine optimization (SEO) and natural search generate more sales. Increased brand awareness, increased customer acquisition and spread of information and other links is very fast through linking systems. This facilitates stakeholder communication but the disadvantage here is that the company has no control over t he content (Aula, 2010). Both small and big businesses have been harnessing the potential of social media marketing. Big businesses such as IBM own more than 100 blogs, several official Twitter accounts and a popular forum called developerWorks (Zarrella, 2010).

Rebuilding Community Using positive Psychology Essay

Rebuilding Community Using positive Psychology - Essay Example One is left wondering how such a humanitarian and natural catastrophe could conspire to create a living hell, with flooding that stretched beyond 90,000 square miles and creating a human displacement of 400,000 people. Hundreds of thousands of residents lost jobs. In a nutshell the happening of the disaster teared apart the social fabric as ruthless as the physical infrastructure. In reality this is a spiritual dent that is firmly embedded and forever shall ring on the minds of the masses and transcending beyond various manmade stratums in life. Yet this agonizing aftereffect leaves an awkward experience to the urban planners, Policymakers. According to Maslow's hierarchy of human needs, the analogy here is that the current state of living in Katrina at the bottom of Maslow's law of hierarchy of needs. Thus the superdome city has become an abyss of suffering, desperation and despair. The worst tragedy is the mayhem created by hoodlums who crept out from their dark hiding places to their new freedom of looting and raping the helpless vulnerable Katrina Survivors and ignorantly exposing the dark belly of New Orleans. William C Compton (2001) It is now evident that Environmental catastrophes unfold in different shapes and sizes that cannot be contained by human ingenuity; this can be quantified with the concurrent striking of tsunami in Katrina, Indonesia, Kobe Japan among many places. Therefore rebuilding Katrina to its former, and better stature goes beyond brick and mortar. Posttraumatic syndromes need a specialized approach in combating the menace. Kolk's classic article, "The Body Keeps the Score," Harvard Review of Psychiatry, Jan-Feb 1994, 253-65). Reports that Trauma alters limbic system structures (involved in various emotions such as aggression, fear, pleasure, and also in the formation of memory) in ways that are not easily corrected through talk or self-reflection. This calls for probing of highly sophisticated positive psychiatry modalities that have the ability to rapidly counter maladaptive hyperarousal in the limbic system. This abolishes the preconceived illusion that is rides on the notions that outlive s the materialistic view of food; medical treatment and shelter as the only requirements needed by refugees of Hurricane Katrina. Energy Psychology Therapy With limited psychiatry centers, it is therefore a collective responsibility for clinical psychiatrist's from myriad backgrounds and the community at large to integrate Energy psychology, a discipline that utilizes cognitive interventions, combined with methods derived from acupuncture, acupressure, and related systems. - In treating emotional and behavioral problems. Historical records indicate that the approach has had a remarkable achievement as post trauma psychological intervention in the wake of natural and human disasters in the Congo, Kenya, Kosovo, Kuwait, Mexico, Moldavia, Nairobi, Rwanda, South Africa, Tanzania, and Thailand and probably it will bring optimistic changes upon the Katrina's. Energy psychology is an approach to psychotherapy and emotional self-management that uses the stimulation of "energy points" on the skin for the purpose of changing specific emotional response patterns (Gallo.F.P 2004). Stress Debriefing and Cognitive Behavior This approach was founded and

Blink and Entrepreneurial Mindset Essay Example | Topics and Well Written Essays - 1500 words

Blink and Entrepreneurial Mindset - Essay Example The entrepreneur can be seen as a special breed of small business owners who are concerned with living life to the fullest. They understand a bigger picture as they are discovering how their business works. Entrepreneurs are often seen as free thinkers who are always looking for new ways to express their business and who are always looking for unique ways to get their business out to the public. Experts often say that the entrepreneurial mindset is key to the entrepreneurs ability to solve problems in a unique and interesting way. In the beginning sections of Gladwells book, the reader is introduced to several new concepts. He is most interested in the concept of instinct although he does not call it instinct. He calls it the ability to understand a lot of information through a small bit of information. This information comes within the "first two seconds" (p. 8) of obtaining information. He calls this concept, "thin-slicing" and further defines it as "the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience" (p. 23). When looking at the entrepreneurial mindset, the entrepreneur has the ability to think-slice all the time. They are constantly moving forward and gathering small bits of information in order to find new and innovative ideas. Gladwell sees intuition as important because it works before the conscious mind begins and often gives the most information these first few seconds. Gladwell also discusses the concept of rhythm in that in human relationships a natural rhythm emerges. For the entrepreneur, this rhythm acts as a second sense for the entrepreneur that allows them to provide their best service to their customers because they can determine their needs easily. Gladwell explains that thin-slicing is an automatic and instinctual way of understanding information quickly in any situation. Thin-slicing particularly happens in the first few seconds when someone

PERSONAL ETHICS ACTION PLAN Assignment Example | Topics and Well Written Essays - 2000 words - 2

PERSONAL ETHICS ACTION PLAN - Assignment Example My personal conviction is to do good to all even to those that have done evil to me. I want to serve God with all my mind and spirit and achieve harmony with Him. I want to do my best in contributing to the society in the way of social work, community programs, and propagating hope in these last days. To be more precise, I want to follow the golden rule that recommends doing to others what you want others to do to yourself. I have absorbed a lot from my parents and grandparents from my infancy. As I grew, I researched holy books, philosophy and read world’s great thinkers. I used my values to understand the world and myself. I learnt how to behave and developed my own personal set of morals. The in discrepancies in human behavior made me think of my value system. It strengthened it further than weakening my system. I got involved in education and this helped me understand how the mind of a child functions and how maturity is attained. I witnessed the process objectively. I could even see people getting into the use of drugs for escape from reality. I was too deep rooted in my values that I said a strong ‘no’ to everything to be considered old fashioned odd person. My moral convictions helped me withstand peer pressure. My personal experience only made me realize how difficult it is for people to accept reality. I learnt to be awake always and stay away from illusions and get deceived by them. Probing questions about life and its meaning posed deep interest to me. Service held a special meaning. Love lies in serving and not being served. To love a person is to exercise it. Help the needful, support the poor, listen to the frustrated ones. I feel that life is to be guided by the values and morals one upholds. Being stronger in the convictions help building a better personality that is both flexible to accept people as they are and strong in not giving up the

Diversity at work - organisational politics to employees Essay

Diversity at work - organisational politics to employees - Essay Example As the case study shows, Isobela intelligently participates in the organizational politics at TopNotch and eventually gets a promotion after the retirement of James, their CEO. Alternatively, participating in organizational politics can have adverse effects on the careers of various individuals as happened to Alexis and George in the case study under consideration. The main issue that Alexis, George and Chetan are facing is their participation in organizational politics in an effort of seeing their efforts at the organization recognized and in turn get promotions. Their participation takes place when Alexis discovers that a former minister in New Zealand plans on hosting celebrations for his seventieth birthday. Alexis sees this as an opportunity of advancing her own agenda through playing politics to assist the company in achieving their objective of attracting latent clients while strengthening their status (Schermerhorn, Osborne, Uhl-Bien & Hunt, 2011). Alexis relies on rumors tha t are circulating within the organization concerning their relationship with their competitors. This enables her to obtain vital information concerning their organization of the various parties they have contracted (Martin, 2005). On the other hand, the company’s CEO also utilizes organizational politics in eliminating his competition in the attainment of contracts. He is able to threaten the management of ExcelEvent with the possibility of cutting ties with their major catering organization that is run by his relative. It is this move that enables him to eliminate part of their competition leaving one company vying for the same contract as his company (Sievers, Long & Lawrence, 2006). This therefore implies that the organizational politics utilized by the CEO of TopNotch were beneficial for his company (Case Study 2, 2012). Isobella is also perceived to have begun the steady rise in her career through the use of organizational politics. She reportedly manages to get the prom otions through having dinners with the company’s CEO and her family’s background. Isobella is said to be incompetent and leaves most of her duties to her assistant, a Mr. George. She utilizes the time she would have been performing beneficial duties for the company in blackmailing, gossiping and making negative reports concerning her subordinates to the CEO. This strategy enables her to propel her career to levels which other employees within her company only dream about. She additionally utilizes threats to damage the image of her subordinates who have not been complying with the organizations regulations (Champoux, 2010). For instance, she utilizes the pictures she had taken of George dating a colleague since the company has strict regulations concerning the relationships that exist between their workers. The types of organizational politics that are utilized by Isobella are meant to help her in pursuing her self-interests through the promotions she will get (Daft & Willmott, 2010). Alexis on the other hand uses her skills of negotiating directly with officials from other organizations in the pursuit of excellence for the company (Samuel, 2005). She uses her influence through positive organizational politics that would greatly have helped the company in achieving their desired objectives (Schermerhorn, Osborne,

Quality in health care administration Essay Example | Topics and Well Written Essays - 2500 words

Quality in health care administration - Essay Example effective care management strategies (Upshaw, Kaluzny & McLaughlin, P192) The Process Component involves a critical assessment of the factors required for the delivery of effective patient care that is individualized to meet the needs of each patient, and the effective management of resources and professional associations required to address patient needs. Primary Outcomes addresses issues such as quality care from the perspective of patient and health professional. Strategic Outcomes involves a broader perspective of outcome in relation to health organizations and healthcare consumers. The Professional Model has a more restricted focus than the Transformational Model as it concentrates on the professional health care delivery system from the vantage point of the caregiver (Upshaw, Kaluzny & McLaughlin, P193). The focus is more traditional, based on the autonomous decision-making role of the individual caregiver. The Transformational model is collaborative and reflects the increasing organizational complexity of the healthcare delivery system. This model incorporates many aspects of professional development that are critical to successful health care delivery, and many aspects of the Professional Model are included in the Professional Practice Component of the Transformation Model. The major areas of focus in this area of the Transformational Model overlap the Professional Model, including Professional Growth, Transformational Leadership, Collaborative Practice and care Delivery. The Professional Practice Component is the most important area of the Transformational Model, and is more dynamic and expansive in its professional goals and overall global perspective on health care delivery than the Professional Model. The Transformational Model contains many elements that are central to CQI. Continuous Quality Improvement is an important management concept that has been applied to the delivery of health care services to achieve the most effective practices from

Interpersonal communication report Essay Example | Topics and Well Written Essays - 3000 words

Interpersonal communication report - Essay Example Films require good skills in order to have possibility to deconstruct them, to read their signs, colors and to understand their communication. Understanding of communication is necessary for perceiving the very nature of story line and sense of messages. It is necessary to think independently and thoroughly about film messages and communication. Film communication is able to assist ability of the audience to realize whether information is valid or invalid. Developing film literacy is necessary for people to analyze critically commercials, different television programs and film productions. (DeVito 1995) Communication in films can tell the audience about new ideas and concepts if human behavior and life. For example, in the film "Gone with the wind" Scarlet has strong appeal to women wit her well-known statement "I'll think about it tomorrow". This phrase has become the first commandment for many people in their everyday life. Therefore it is necessary to state that film communication has very strong effect on the audience. This effect can be either positive or negative. Everything depends on the communication skills of heroes and different perception of people. Effective communication skills play the most important role in the film. It is necessary to admit "You've got mail". ... t, gentle and rather unconfident person, because her voice is mostly low, she doesn't use brutal words and words with negative meaning, her statements are affirmative: "Everything will be alright. Our clients will stay with use". Among her communication skills it is necessary to admit the presence of nonverbal communication involving tender smile and gestures. Both main heroes had previous relationships with other man-woman and they didn't express their true and core feelings. They didn't have necessary communication skills and trust in their partners and couldn't make positive changes in those relations. Their communication failed and they turned out to be unable to improve it. (DeVito 1995) It is necessary to define the most effective communication skills in the films and try to define why these skills have been applied in the film. By the example of "You've got mail" it is needed to present what skills are important and what their main purpose is. Communication provides new relationships and friendship, good and warm attitude of friends and relatives. There is no doubt that close relations are created not by mutual influence or efficiency, but by communication skills of each hero. The most important aspects of effective communication is attentive listening, explaining of key points, asking questions, nonverbal communication and actually communication ethics. The combination of all these aspects is the bet for successful communication process, because as it was told by famous writer "communication is the greatest luxury given to people". (DeVito 1995) The main heroes of the film face communication everywhere in the streets, at home, at work, etc. and their communication style completely depends on the current situation: at work their communication was more reserved